Content Marketing

Check out our latest articles on content marketing.

Comparative Advertising and Content Marketing

Applying the Art of War to Content Marketing

Comparative advertising will help you win potential customers looking to buy now. Click to learn how to use comparative marketing to for your startup.

Jason Quey Content Marketing

How to Create Thought Leadership with Content Marketing

Google is filled with crap content because content marketing is broken. Learn why we need true industry thought leadership now more than ever.

Jason Quey Content Marketing

Content Customer Acquisition Costs Too High?

Here’s How We Build Content Strategies to Reduce CAC

Click here to learn how we reduce customer acquisition costs by building a look-a-like audience for content marketing.

Jason Quey Content Marketing

Content Marketing ROI

How Long Does Blogging Take to Get Noteworthy Results?

Blogging can help you get customers at scale. But it takes time to see a positive ROI from content marketing. Learn how long it takes, and how to go faster.

Jason Quey Content Marketing

Content Promotion Channels

Scaling Your Content Marketing Strategy to Double Blog Growth

Before you decide what promotion channels to pursue, it’s wise to ask yourself some tough questions. Click to read how to rank your channels on their ROI.

Jason Quey Content Marketing

The Latest Articles on The Blog

What Is Reverse Psychology?

How Does Reverse Psychology Apply to Marketing?

Reverse psychology is a process to promote a belief or behavior that causes an opposite reaction you desire a customer to have. This is more likely to happen when a person has a negative emotional reaction to being persuaded.

Henry Foster Customer Psychology and Consumer Behavior

What Is Survivorship Bias?

How Does Survivorship Bias Apply to Marketing?

Survivorship bias happens when we concentrate on people or companies that were "selected," while overlooking those that were not selected because of their lack of visibility.

Henry Foster Customer Psychology and Consumer Behavior

What Is Hindsight Bias?

How Does Hindsight Bias Apply to Marketing?

Hindsight bias happens when someone sees an event as predictable and happens as they guessed it would, even if they have little to no objective reason for making that prediction.

Henry Foster Customer Psychology and Consumer Behavior

What Is the Endowment Effect?

How Does Endowment Effect Apply to Marketing?

The endowment effect happens when people value objects simply because they own them.

Jason Quey Customer Psychology and Consumer Behavior

What Is the Halo Effect?

How Does the Halo Effect Apply to Marketing?

Learn about the Halo Effect and its impact on marketing. From design to brand reputation, Halo Effect changes the way customers think about your business.

Jason Quey Customer Psychology and Consumer Behavior