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The Latest Articles on The Blog

What Is the Sunk Cost Fallacy?

How Does the Sunk Cost Fallacy Apply to Marketing?

The sunk cost fallacy is a cost that has already been incurred and cannot be recovered.

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Improving Close CRM’s Growth Strategy by Stimulating Annual Revenue by $345,240/Year 🚀

Auditing Close CRM's Growth Strategy

Close is a startup a savvy entrepreneur like you should pay attention to. Here is my audit of Close’s growth strategy to improve their success.

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Steli Efti's Path to Close CRM's 1,000 True Fans

Close's Journey from Idea to Scale

Education was a key reason that turned Close into a multi-million dollar startup, and how Close got their first 1,000 true fans.

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Consumer Psychology: Undeniably Understand Your Customer's Needs

Is it possible to predict who will click and why people buy? With consumer psychology, you will learn what turns passive readers into loyal customers.

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Jordan Gal's Path to CartHook's 1,000 True Fans

CartHook's Journey From Idea to Scale

Jordan Gal's 1st business barely made a living. His 2nd business was a success, but draining. On his 3rd business, he built something he was proud of.

Jason Quey How to Get 1,000 True Fans: Case Studies from Startup Founders