Product Marketing

Twitter’s Growth History to a $44 Billion Valuation

Twitter has a secret formula for creating a billion dollar company that most people can follow in three phases.

Jason Quey Product Marketing

Epic Games' History & Growth Strategy to a $32 Billion Valuation

Epic Games has unlocked the secret to scaling products online with a $32 valuation.

Iftikhar Alam Product Marketing

The Latest Articles on The Blog

What Is Rosy Retrospection?

How Does Rosy Retrospection Apply to Marketing?

Rosy retrospection occurs when people view the past disproportionately more positive than they do the present.

Jason Quey Customer Psychology and Consumer Behavior

What Is Egocentric Bias?

How Does Egocentric Bias Apply to Marketing?

Egocentric bias happens when you rely too heavily on your own perception than is true of reality.

Henry Foster Customer Psychology and Consumer Behavior

What Is Hyperbolic Discounting?

How Does Hyperbolic Discounting Apply to Marketing?

Hyperbolic discounting happens when people show a preference for a reward that arrives sooner rather than later.

Jason Quey Customer Psychology and Consumer Behavior

What Is Subliminal Perception?

How Does Subliminal Perception Apply to Marketing?

Subliminal perception is any information you receive from your senses that you are not consciously aware of happening.

Jason Quey Customer Psychology and Consumer Behavior

What Is Big Data Marketing?

How Do Startups Use It to Grow Faster?

Have you heard of Facebook’s magical moment that created explosive user growth? Their goal was to help connect a user with seven friends in 10 days. Have you ever wondered where that number came from? Or for Twitter, to get an user to follow its first 30 users?

Jason Quey Marketing Strategy