Product Marketing

Twitter’s Growth History to a $44 Billion Valuation

Twitter has a secret formula for creating a billion dollar company that most people can follow in three phases.

Jason Quey Product Marketing

Epic Games' History & Growth Strategy to a $32 Billion Valuation

Epic Games has unlocked the secret to scaling products online with a $32 valuation.

Iftikhar Alam Product Marketing

The Latest Articles on The Blog

SEO Pricing Is Ugly.

Here Are the Prices to Expect for SEO Packages

We surveyed hundreds of agencies, freelancers, and contractors who provide SEO services. Here's the data and takeaways on the state of SEO packages.

What Is Availability Heuristic?

How Does the Availability Heuristic Apply to Marketing?

Availability heuristic is a mental shortcut that assumes a product or an idea that comes to mind fast is more important than an idea that is not recalled as fast. This leads to a bias towards new news over timeless truths.

Henry Foster Customer Psychology and Consumer Behavior

What Is the Framing Effect?

How Does the Framing Effect Apply to Marketing?

The framing effect refers to the bias where people react differently depending on the frame of reference. For example, people will respond differently to a choice when presented as a loss or as a gain.

Jason Quey Customer Psychology and Consumer Behavior

What Is the Anchoring Bias?

How Does the Anchoring Bias Apply to Marketing?

Anchoring bias is a bias that relies on the first piece of information received when making decisions, called “the anchor.” Once an anchor is set, new information is based around the anchor. The first number you see changes your perception of any numbers that come after it.

Henry Foster Customer Psychology and Consumer Behavior

What Are Extrinsic Rewards?

How Do Extrinsic Rewards Apply to Marketing?

An extrinsic reward is a physical reward given to someone for doing a task. Extrinsic rewards are valuable ways to motivate new customers who have yet to try a new experience.

Henry Foster Customer Psychology and Consumer Behavior