Henry Foster

Henry Foster is a digital marketer from Boston, making money for B2B companies by generating leads via paid search and social.

All My Articles

What Is Survivorship Bias?

How Does Survivorship Bias Apply to Marketing?

Survivorship bias happens when we concentrate on people or companies that were "selected," while overlooking those that were not selected because of their lack of visibility.

Henry Foster Customer Psychology and Consumer Behavior

What Is Hindsight Bias?

How Does Hindsight Bias Apply to Marketing?

Hindsight bias happens when someone sees an event as predictable and happens as they guessed it would, even if they have little to no objective reason for making that prediction.

Henry Foster Customer Psychology and Consumer Behavior

What Is Availability Heuristic?

How Does the Availability Heuristic Apply to Marketing?

Availability heuristic is a mental shortcut that assumes a product or an idea that comes to mind fast is more important than an idea that is not recalled as fast. This leads to a bias towards new news over timeless truths.

Henry Foster Customer Psychology and Consumer Behavior

What Is the Anchoring Bias?

How Does the Anchoring Bias Apply to Marketing?

Anchoring bias is a bias that relies on the first piece of information received when making decisions, called “the anchor.” Once an anchor is set, new information is based around the anchor. The first number you see changes your perception of any numbers that come after it.

Henry Foster Customer Psychology and Consumer Behavior

What Are Extrinsic Rewards?

How Do Extrinsic Rewards Apply to Marketing?

An extrinsic reward is a physical reward given to someone for doing a task. Extrinsic rewards are valuable ways to motivate new customers who have yet to try a new experience.

Henry Foster Customer Psychology and Consumer Behavior

The Latest Articles on The Blog

How to Find Product-Market Fit to Accelerate Word of Mouth

My Step-By-Step System

Without product-market fit, you won't get word-of-mouth. So how do you achieve product-market fit? Click to learn with this step-by-step guide.

Jason Quey Product Validation

Customer Personas: Creating Personas You'll Use and Profit From

80% of customer persona facts are made up. But here's a simple process to create customer personas you will use and profit from. Click to learn more.

Jason Quey Customer Development

Price Increase: How to Do a Pricing Change in 8 Simple Steps

In this article, I’m going to share how we did a price increase for Podpage to increase their annual recurring revenue by 28.5%.

Jason Quey Pricing Strategy

How to Create a Value Proposition That Lifts Sales

Want to learn how to create a value proposition that increases sales? Here’s our process.

Jason Quey Positioning

Twitter’s Growth History to a $44 Billion Valuation

Twitter has a secret formula for creating a billion dollar company that most people can follow in three phases.

Jason Quey Product Marketing