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The Latest Articles on The Blog

What Is the Barnum Effect?

How Does the Barnum Effect Apply to Marketing?

People give high accuracy ratings to descriptions that fit their personality, even if the descriptions can apply to a wide range of people.

Jason Quey Customer Psychology and Consumer Behavior

Content Marketing ROI

How Long Does Blogging Take to Get Noteworthy Results?

Blogging can help you get customers at scale. But it takes time to see a positive ROI from content marketing. Learn how long it takes, and how to go faster.

Jason Quey Content Marketing

Content Promotion Channels

Scaling Your Content Marketing Strategy to Double Blog Growth

Before you decide what promotion channels to pursue, it’s wise to ask yourself some tough questions. Click to read how to rank your channels on their ROI.

Jason Quey Content Marketing

What Is In-Group Bias?

How Does In-Group Bias Apply to Marketing?

In-group bias occurs when customers favor people who belong to a certain group that others are not a part of, the out-group members.

Henry Foster Customer Psychology and Consumer Behavior

What Is the Mere Exposure Effect?

How Does Mere Exposure Effect Apply to Marketing?

The mere-exposure effect happens when customers have a preference for something, simply because they are familiar with it.

Henry Foster Customer Psychology and Consumer Behavior