Conversion Optimization

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What Is Reverse Psychology?

How Does Reverse Psychology Apply to Marketing?

Reverse psychology is a process to promote a belief or behavior that causes an opposite reaction you desire a customer to have. This is more likely to happen when a person has a negative emotional reaction to being persuaded.

Henry Foster Customer Psychology and Consumer Behavior

What Is Survivorship Bias?

How Does Survivorship Bias Apply to Marketing?

Survivorship bias happens when we concentrate on people or companies that were "selected," while overlooking those that were not selected because of their lack of visibility.

Henry Foster Customer Psychology and Consumer Behavior

What Is Hindsight Bias?

How Does Hindsight Bias Apply to Marketing?

Hindsight bias happens when someone sees an event as predictable and happens as they guessed it would, even if they have little to no objective reason for making that prediction.

Henry Foster Customer Psychology and Consumer Behavior

What Is the Endowment Effect?

How Does Endowment Effect Apply to Marketing?

The endowment effect happens when people value objects simply because they own them.

Jason Quey Customer Psychology and Consumer Behavior

What Is the Halo Effect?

How Does the Halo Effect Apply to Marketing?

Learn about the Halo Effect and its impact on marketing. From design to brand reputation, Halo Effect changes the way customers think about your business.

Jason Quey Customer Psychology and Consumer Behavior